The cookie consent setup involves implementing a cookie banner and fully configuring the consent mode. This includes setting up Google Consent Mode V2 features, mapping cookie storages to the banner to ensure it responds to user actions, and integrating with the tags so they trigger only when the user grants consent.
Detailed Components of the Setup
Consent setup covers a wide array of specific areas, some of the key features included in the setup are:
– Appropriate Banner Selection: We help identify and select the most suitable cookie banner solution for your website. If you have a custom cookie banner or require one, we assist with its integration into your site.
– Domain Scanning: We scan all sub-pages of your website to identify cookies in use, ensuring full transparency and compliance with data privacy regulations.
– Banner Configuration: We configure the cookie banner according to your website’s specific needs and regulatory requirements, ensuring it is user-friendly and effective in gaining user consent.
– Tag Integration: We ensure seamless integration of the cookie banner with your website’s tags, enabling accurate tracking and data collection while respecting user consent preferences.
Websites with effective consent banners have seen up to a 20% increase in user trust and a 15% improvement in site retention rates. Conversely, sites that lack proper consent mechanisms may experience up to a 30% drop in user interaction and face potential compliance issues with data privacy regulations.
Benefits of a Consent Setup
Conducting a comprehensive consent setup offers numerous benefits:
– Regulatory Compliance: Ensures your website complies with data privacy laws such as GDPR, CCPA, and others, avoiding potential fines and legal issues.
– Enhanced User Trust: Transparent cookie usage builds trust with your users, showing that you respect their privacy and data preferences.
– Improved User Experience: A well-configured cookie banner is less intrusive and more user-friendly, enhancing overall site experience.
– Accurate Data Collection: Proper tag integration ensures that you collect accurate data based on user consent, leading to more reliable analytics and insights.
Contact us to schedule your consent setup. Let us help you uncover the full potential of your data and transform it into a strategic asset for your business.