Our Google Tag Manager (GTM) setup includes configuring the tracking of user interactions on your website, such as page views, visibility of specific sections, clicks on various elements (links, buttons, outbound links, social media, images, etc.), form submissions, scroll depth percentage, document downloads, time on page, and more. These configurations are based on our established standards and are tailored to your website’s unique needs. If you already have a GTM account, we recommend conducting a comprehensive audit first to identify areas for optimization, followed by the implementation of any necessary adjustments to maximize efficiency.
Google Tag Manager (GTM) audit represents a comprehensive examination of an account that ensures a detailed check across all tags, triggers, and variables. The audit aims to verify their correctness in configuration, appropriateness of naming conventions, utilization of official templates instead of custom HTML, elimination of duplicates, and reduction of unused tags. Integration of variables with the data layer, chronological alignment of tags or their sequence timing, utilization of folders for organizational clarity, and overall container management are also key facets of this service.
Benefits of a Google Tag Manager Setup
Conducting a comprehensive GTM setup offers numerous benefits:
– Expanded Conversion Opportunities: Enhance your ability to capture and track various user actions on your website beyond purchases, which may hold equal value.
– Enhanced Customer Understanding: Gain a deeper understanding of customer behavior with a more comprehensive overview.
– Configuration Accuracy: Ensure the correctness of your setup and safeguard against potential data loss.
– Evolving Analytical Standards: Stay updated with current industry practices and innovations through regular audits to keep your settings current and effective.
Contact us to schedule your Google Tag Manager setup. Let us help you uncover the full potential of your data and transform it into a strategic asset for your business.